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plan A is ...

a boutique events company

with a big appetite for challenge

plan A is a boutique events company specializing in the planning, management and delivery of impeccable events of every scope and size. Our track record shines with an ever growing list of corporate, non-profit and celebrity clientele across the US and abroad.

the team at plan A shares the same "can do" ethos, tackling the hardest of challenges head-on.

Whether seeking celebrity involvement in an event, closing down Rodeo Drive for the night or coordinating 130 speakers from around the world in a single 30-hour conference – plan A never fails to deliver on point, on budget and on time.


The company works with an expert network of suppliers ranging from designers, caterers, venues, lighting & sound and entertainment to unique, speciality elements.

Learn more about the path to celebrating 20 years of business, here.

The people behind the show

Behind every great event, you'll find a team like ours. Passionate, committed and, nearly always, smiling.

Tarin Wilson

Tarin is in charge - always.

She has a scary attention to detail and produces flawless events, with great flair and precision. Always on time and on budget, Tarin is the doyenne of event management.

Since launching plan A in 2000, she has built a great business with an impressive roster of corporate and non-profit clients.

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SuLaine Penick

SuLaine is a calm and competent event manager who never backs down from a challenge and keeps all the events on track.


Her approach to events is grounded in meticulous planning, creative collaboration, and a commitment to exceeding client expectations.

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Linda Kim

Linda is a design wizard who brings an event to life through printed and online materials. 

We count on Linda to create eye-catching, beautifully curated and designed pieces, which immediately convey the caliber and excitement of our private trips and client events.  She always makes our events look so good.


We cover the full scope of event management including:

  • Corporate Events and Parties

  • Trade Shows

  • Meetings and Conferences

  • Awards Shows

  • Fundraisers

  • Consumer Events

  • Retail and Branding Events

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